In 2025, Rurinnova S.r.l. Benefit Corporation successfully completed one of its most significant initiatives in agricultural business advisory services, contributing to the implementation of Measure 2.1 of the Sardinia Rural Development Programme (PSR), dedicated to advisory services for the sustainable and innovative management of farm businesses.
The intervention – funded by the European Agricultural Fund for Rural Development (EAFRD) and co-financed at national and regional level – supported over 300 farm businesses through tailored technical and managerial advisory pathways, with the aim of improving productivity, reducing risks, and strengthening environmental and strategic sustainability.
Activities addressed the main PSR priority areas – competitiveness, generational renewal, value-chain cooperation, and environmental protection – consolidating an integrated advisory model capable of combining innovation, knowledge, and strategic vision.
Through a data-driven approach grounded in listening and participation, Rurinnova helped strengthen the Sardinian agri-food system’s resilience, digital readiness, and awareness, supporting businesses, young farmers, and local productive networks in the ecological transition and in adapting to climate change.
Stay tuned: in the coming months, a new PSR Sardinia measure dedicated to advisory services and rural innovation will be launched, offering new opportunities for businesses, advisors, and territories.
